Monday, October 6, 2008

The New Look Bible

a Biblical thought...
"Are you tired? Worn out? Burned out on religion? Come to me. Get away with me and you'll recover your life. I'll show you how to take a real rest. Walk with me and work with me—watch how I do it. Learn the unforced rhythms of grace. I won't lay anything heavy or ill-fitting on you. Keep company with me and you'll learn to live freely and lightly." (Matt 11:28-30)

a Book thought...
If we are to achieve the quantum leaps the future seems to be demanding of us, we must risk to leave our containers-turned-cages and find the grace to dance without stepping on toes. (p97 MacKenzie)

a Dave thought...
The idea behind this edition of the Bible was to encourage people who might never have owned a Bible to feel comfortable buying a copy. Whether or not you believe in its content, you can’t deny its significance – even in today’s world – yet many people would probably be reluctant to buy a more traditional looking Bible. Eventually 4000 copies were sold; the booksellers liked the innovative approach and seemed very happy to stock the Bible. Crush experienced a fantastic reaction from the public sending them e-mails, asking where to get the book and commenting on how strong the cover is.

Even though I often feel guilty in coming up with gimmicks to help people find their faith in Jesus, I also have to admit that they work. This is certainly the most creative cover I have seen for packaging God's word. If this approach results in more people being attracted to lifting off the bible off a shelf at a bookstore and browsing through its pages, then its a good thing and another way of feeding people kingdom values.

Just a thought.

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